The personal journal of Seoyoon Lee

TROY, NEW YORK · SEOUL, KOREASelected work / 01

mixedbstudio

Two projects, two ways of telling a story.

↓ Take a look

01 / Commercial project37th Degree

Taebaekho

A white embroidered T-shirt appears in a scene from The Hidden Master Taebaekho

From a product idea to the screen.

Planning, producing and supplying pieces for The Hidden Master Taebaekho.

Product planning & productionExplore the project

02 / Personal projectAnimation & film

WA.

A drop with
a story.

Wa, a translucent water character, on a snowy mountain in Seoyoon's animated music video

One subject. A world of stories.

Water, brought into animation, music and research through AI-assisted storytelling.

5 films / Many perspectivesMeet Wa

A question
running through it all

What makes something
meaningful to us?

Also in
the mix

Writing, noticing,
asking questions.

03

Silent Yonder

Water, culture &
consumer perception 04

Youth Luxury Perception

Consumer research
& journal writing 05

Photographs in Print

Dot Slash Dash
Exhibited at DDP

The person
behind the mix

Hi, I’m Seoyoon.
Curious about culture,
communication, and
why we choose.

A little about me ↗